E-commerce & Instant Retail
A 20-Yuan Moutai Chocolate: The Taste of Being Taken for a Ride
A 20-yuan Moutai chocolate: slightly alcoholic, overly sweet, and not particularly tasty. On September 14, Dove and Kweichow Moutai announced the launch of their co-branded Maoxiaoling chocolate on September 16, which quickly topped Weibo's hot search. The author visited the Moutai ice cream flagship store in Beijing's Chaoyang Joy City, where the chocolate sold out within half an hour, sparking accusations of hunger marketing. The article questions whether the success of the earlier sauce-flavored latte can be replicated, noting that the chocolate's availability is limited and its appeal to young consumers may be waning.
叶丹璇