Articles by Vista氢商业

“Seemingly Overnight, They're Everywhere”: How This Snack Hard-Discount Chain Is Sweeping Through Communities?

Snack stores are the ultimate test of consumerism. The author, despite being indifferent to luxury goods and Michelin-starred restaurants, finds themselves irresistibly drawn to the bright, clean snack stores in their hometown, where prices are in single digits. They discover that their favorite store, "Haoxianglai," is actually a rising star in the snack industry, known for its vast selection, low prices, and strategic use of IP collaborations like Ultraman to engage consumers. The article explores how Haoxianglai, backed by Wanchen Group, leverages its supply chain and scale to offer "more, closer, better, and cheaper" snacks, achieving rapid growth and becoming a leading player in the hard-discount snack market.