AUTHOR ARCHIVE
Articles by 助力客户成功的
Browse 2 New Distribution articles by 助力客户成功的.
Published articles
2 articles · Page 1 of 1
How Can Brand Owners Efficiently Connect with Retail Outlets? Two Key Tools Are Indispensable
In the FMCG industry, sales representatives are the crucial, often sole, link between brand owners and retail outlets, but this single-line connection carries risks such as information loss and limited interaction time. To address this, brand owners can leverage enterprise WeChat and B2b platforms to directly engage store owners, enabling efficient communication, personalized promotions, and seamless ordering, thereby building a robust customer operations system.
助力客户成功的How FMCG Manufacturers Play the Self-Built B2B Game
According to iResearch's 2020 China FMCG B2B Industry Research Report, brand owners' willingness to cooperate with third-party FMCG B2B platforms has slowed significantly after rapid growth, due to insufficient data acquisition and frequent price chaos. As a result, many leading brands are building their own B2B platforms to maintain control over their channels and market.
助力客户成功的