Articles by 林格木

How 'Old Lulu' Brands Bloom in China's Over 90-Billion-Yuan Plant-Based Milk Market

While many consumer sectors in China are cooling down, the plant-based milk market is heating up. According to the '2020 Plant Protein Beverage Innovation Trends' report, the market grew by 800% in 2020, with buyers increasing by 900%. Qichacha data shows over 5,000 plant-based milk companies in China, including internet-famous brands like Oatly, Guanghe Boshi, and Plant Label, as well as traditional giants like Yili, Mengniu, Nestlé, Six Walnuts, and Chengde Lulu. However, the market remains fragmented with no clear leader yet.