Management & Methods
How Does Xiangpiaopiao Sell 2.7 Billion Cups of Milk Tea?
In early 2013, Jiang Jianqi moved from his old house to a new one. Employees said the boss finally moved. His old house was 120 square meters, where the family lived for 20 years. Of course, this detail has little to do with so-called 'frugality,' just like his other habit of over 20 years: every morning, he brings a bag of steamed buns to the office—it's merely a habit. Jiang Jianqi's company is more famous than he is: Xiangpiaopiao. This company, which successfully pioneered China's cup milk tea market, still tirelessly promotes itself year after year: 'Xiangpiaopiao milk tea, selling 1 billion cups a year, cups linked together can circle the Earth three times.'
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