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Articles by 李鉴金
Browse 2 New Distribution articles by 李鉴金.
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How to Run Promotions for New Product Launches?
New product launches require promotions to encourage risk-taking purchases, increase incremental profits, and counter competitive threats. However, common pitfalls include substituting promotions for regular sales and disconnecting marketing from sales. Post-promotion, companies should focus on expanding regular shelf space, improving trade relations, increasing store penetration, building the sales team, and leveraging consumer insights.
李鉴金What to Do After a New Product Launch Promotion?
New product launches typically require promotions to encourage risk-taking purchases and build buying habits. However, many companies fall into the trap of relying on promotions instead of regular sales, leading to market and sales disconnect. After a promotion, companies should focus on expanding regular shelf space, improving customer relations, increasing store penetration, building the sales team, and leveraging consumer information to ensure long-term success.
李鉴金