Articles by ​陈思廷

How Was a Super Distributor Selling 18 Million Cases of Beer Annually Built?

In the world's most dynamic Chinese FMCG market, distributors are the most dynamic group. According to industrial and commercial statistics, there are over 700,000 FMCG distributors active today, but most are scattered, chaotic, and small. There are not many billion-yuan distributors, and super distributors with a scale of one billion yuan are even rarer. The ceiling for traditional distributors is obvious. On one hand, distributors' own capabilities are limited, with bottlenecks in market and team management; on the other hand, brand owners have long been dominated by flattening thinking. These are the limitations and obstacles to distributors growing bigger and stronger...