Brand Marketing
Phenomenal Marketing by the Nut Leader: Qiaqia's Brand Upgrade Achieved with Just These 2 Moves
Qiaqia Food's semi-annual report shows a record performance: revenue of approximately 1.987 billion yuan in H1 2019, up 6.02% year-on-year, and net profit attributable to shareholders of about 220 million yuan, up 28.08%. The company's new brand strategy, centered on the slogan 'Mastering Key Freshness Preservation Technology,' has successfully differentiated its nuts in consumers' minds, marking a successful brand restructuring as it expands into the nut category.
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