Articles by 刘少德 刘华

Li Jiaqi and Viya's Livestreams Are a Hit: Should Brands Follow Suit?

As influencer livestream e-commerce surges, brands face the dilemma of whether to participate. This article explores how to view this trend correctly and offers eight key principles for small and medium-sized FMCG companies to avoid pitfalls when partnering with influencers.