Brand Marketing
Troubled by Negative Publicity and Seven Years of Failed IPO Attempts, What Does the Cash-Rich 'Six Walnuts' Want?
From 2014 to the first half of this year, the parent company of 'Six Walnuts,' Yangyuan Drinks, has invested nearly 2 billion yuan in advertising and marketing. Plagued by negative news and lawsuits, can 'Six Walnuts,' which lacks sustainable development capability, win favor from capital? With annual profits of 2.7 billion yuan and a strong desire to go public, the fourth IPO attempt of its parent company, Hebei Yangyuan ZhiHui Beverage Co., Ltd. (hereinafter 'Yangyuan Drinks'), was met with a 'deferred vote.'
李文贤