Brand Marketing
AB InBev's Craft Beer Sales Slow: Product Problem or Brand Problem?
Craft beer, which has been very popular in recent years, seems to be selling less well now, at least according to AB InBev. Recently, AB InBev stated that over a period of more than three months, the sales growth of their craft beer division has been slowing. The third-quarter earnings report also showed that AB InBev's sales in the U.S. market declined as a result. Their CEO Carlos Brito explained: "There are only so many shelves for craft beer, and the abundance of choices can attract some consumers to other options."
李莉蓉