Articles by 金焕民 史贤龙

In-depth | Marketing is the Vanguard of Capital and Commerce

Marketing is a practical science with the sole purpose of facilitating long-term, sustained, and stable transactions between suppliers and demanders of products/services. Its essence remains unchanged across eras, nations, languages, and tools, making marketing theory a universal methodology. The article traces the evolution of Chinese-style marketing from the 1980s to the present, highlighting its role in China's economic rise and proposing new theoretical challenges for the future.