Articles by 吴益鹏

In a Fragmented Media Environment, How Can Small Brands Quickly Achieve Sales of Over 100 Million?

In an increasingly fragmented media environment, how can consumer brands born in the era of mass media win consumer mindshare? Coca-Cola abolished the CMO role; what new moves does the newly created Chief Growth Officer have? What secrets lie behind the rapid growth of new domestic brands like HFP, Perfect Diary, and Usmile to over 100 million in sales? This article is based on a speech by Wu Yipeng, partner at Yijian Media, at the 4th Mobile Internet Marketing Summit hosted by Bird's Notes, titled "Seeding Marketing: The Growth Path for Consumer Brands."