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Articles by 佘雪 / 袁来
Browse 2 New Distribution articles by 佘雪 / 袁来.
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An Imported Biscuit Brand Enters Social E-commerce, Selling 12 Million in One Day!
On April 12, imported biscuit brand McVitie's achieved over 10 million yuan in single-day sales on Yunji, setting a record for the platform's highest single-day sales for a snack brand. In 2017, McVitie's entered social e-commerce and created miracles without advertising or traditional marketing. The brand's success stems from its historical heritage, product strength, consumer awareness, and brand momentum, as well as its strategic focus on social e-commerce and a well-designed top-level structure.
佘雪 / 袁来No Platforms, No Chains: 3 Rounds of Funding in 3 Years, Innovative Snack Brand 'Egg Full' Breaks Through with a 30,000-Person Community!
Leisure snacks represent a trillion-yuan market, yet the overall market structure is fragmented, small, and weak. After the store era led by Lai Yifen, Baicaowei, and Bestore, and the online rise of Three Squirrels, the brand 'Egg Full' has carved out a niche by leveraging content and a community of 30,000 food enthusiasts, achieving three rounds of funding in two and a half years and a repurchase rate of 40%.
佘雪 / 袁来