Consumer & Categories
“Richest Men” Enter the Pre-Made Food Market, the Scent of Money in the Air
A fragrant Buddha Jumps Over the Wall can be ready in just 10 minutes, making it a popular choice for young people to solve their Mid-Autumn Festival family dinners. Investment and financing events in the pre-made food sector rose from 12 in 2020 to 31 in 2022, attracting internet giants and tycoons, while companies like Hema Fresh, Laoniangjiu, and Ririxian are rushing to IPO. However, consumer concerns about food safety and quality persist, creating a 'fire and ice' situation for the industry.
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