Capital, Earnings & M&A
Why Is Suning, Which Has Been Losing Money for Years, Able to Afford Its Frequent Billions in Subsidies?
Luo Yonghao, as Suning's 'Billions in Subsidies Release Officer,' said at Suning.com's Double 11 launch event that Suning finally remembered those who are not used to online shopping. Suning.com's main business has been loss-making for six consecutive years, with profits coming from asset sales, yet it continues to subsidize heavily.
李亦儒