Brand Marketing
Why Did Dong Mingzhu Choose to Endorse Gree Herself? Actually, You Don't Understand Miss Dong's Hardship
Dong Mingzhu chose to endorse Gree herself to protect Gree Electric from turmoil, decline, and even destruction. This is not an exaggeration. The article details the historical struggles between Gree Group and Gree Electric, including attempts to sell the company to foreign competitors, and explains why Dong's high-profile endorsement is a strategic move to maintain control.
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