Brand Marketing
Yanghe Xiaoqu's Lu Anjun: Building a New Marketing System Centered on 'Sell-through, Repurchase, and Detonation'
The following is the speech delivered by Mr. Lu Anjun, General Manager of the National Operations Center of Yanghe Xiaoqu, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. He discusses the challenges faced by distributors, the need to shift from terminal-focused to consumer-focused strategies, and introduces the '1239' new marketing model for bottled liquor, emphasizing precision distribution, fan engagement, and innovative management techniques.
卢安军