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Articles by 许翔 Ryan Xu
Browse 26 New Distribution articles by 许翔 Ryan Xu.
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City Manager in a First-Tier City: Can We Make Up for Sales Lost to the Pandemic in Q2?
From the office balcony, the traffic on the main road below has returned to its usual congestion, but foot traffic in stores remains sluggish. After a conference call, Lao Wang is worried, as the provincial manager insists that headquarters requires making up for lost sales in the next two months. He resolves to fight competitors for sales, no matter how difficult.
许翔 Ryan XuEssential for City Managers | A Battle Map for Omnichannel Distribution Strategy in Frontline Markets
A city manager, exhausted from late nights, reflects on the changing market landscape with more fragmented channels. He proposes a 'omnichannel growth, sell-through first' strategy, emphasizing precise distribution, price chain management, product differentiation, ROI-focused promotions, and localized brand building, along with organizational upgrades in details, resources, co-creation, and talent.
许翔 Ryan Xu