Management & Methods
Struggling with product selection? Inefficient matchmaking? Unsold stock with no after-sales? How to navigate this Chengdu Sugar & Wine Fair!
In 2025, China's beverage industry is caught in a 'prosperity anxiety': the market size exceeded 1.4 trillion yuan in 2024 with a CAGR of 8.5%, yet distributors find it increasingly hard to find good products. Data shows that new beverage SKUs surged 47% year-on-year in 2024, but over 60% of products have a lifecycle of less than six months, and over 80% of distributors report high trial-and-error costs and unbearable agency risks. The Sugar & Wine Fair, once an efficient bridge between manufacturers and distributors, has become an efficiency black hole in the era of product explosion. Against this backdrop, the 2025 Pinyinhui Spring Beverage Theme Exhibition, held during the Chengdu Spring Sugar & Wine Fair, aims to address these pain points with three innovations: a curated selection model, a 'Manufacturer-Distributor Assurance' plan, and precise channel matchmaking sessions.
成都春糖