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Articles by 胡昊
Browse 3 New Distribution articles by 胡昊.
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The Road from 0 to 1 for New Beverage Brands in the Consumption Winter
Dickens said, 'It was the best of times, it was the worst of times.' This perfectly captures the current consumer goods industry: on one hand, users' demand for good products is irreversible, creating opportunities for new brands; on the other hand, economic downturn and pandemic have led to weak consumption and intensified competition. YuanNeng Sports Drink was born in this environment, exploring the process from 0 to 1 with a focus on people, products, markets, tactics, and customers.
胡昊Fragmented Thoughts on Beverage Entrepreneurship
This article summarizes the author's recent exchanges and reflections on beverage and low-alcohol drink entrepreneurship, highlighting key capabilities needed at different stages, risks in the capital-fueled boom, and the importance of patience and offline channels.
胡昊Why Do Physical FMCG Businesses Underperform Internet Virtual Ones?
Using internet thinking to guide and even iterate traditional FMCG product management has been a topic on my mind since entering the internet industry. Internet products update and iterate several times faster than physical products due to their virtual nature, efficient user reach, full-chain digitalization, and low iteration costs. Opening the App Store on an iPhone and searching for Taobao, the current version is 9.4.0; clicking into version history clearly shows each iteration's reason, and over a longer timeline, these reasons reveal Taobao's overall operational strategy.
胡昊