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Articles by 君子不器
Browse 8 New Distribution articles by 君子不器.
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Can Meituan's Lightning Warehouse Solve the Supply-Demand Mismatch in the FMCG Industry?
In the post-pandemic era, consumer behavior and shopping patterns have undergone dramatic changes, eliminating some small and medium-sized merchants while forcing others to actively seek transformation through internet-based business models. Internet giants are naturally not missing out on the offline retail pie, with Alibaba and Meituan having long divided the online market for offline dining through food delivery, while newcomers like Douyin, JD.com, and Pinduoduo are forced to compete through local life services, flash delivery, and 48-hour express delivery.
君子不器It's Not That Young People Don't Like Beer, It's That They Don't Like Your Beer!
Hot summer days always make people think of beer, but this alcoholic beverage closely related to people's lives has not been developing well in recent years. Public data shows that China's beer production in 2016 was 45.064 million kiloliters, and in the following years 2017-2021, the figures were 44.014 million, 38.122 million, 37.652 million, 34.111 million, and 35.624 million kiloliters respectively. Although production slightly increased in 2021 due to the pandemic, it still cannot hide the consecutive decline in beer production.
君子不器Digital Security for Chinese FMCG Enterprises: Lessons from the Russia-Ukraine Conflict
The Russia-Ukraine conflict highlights the risks of digital dependency, as global software giants like Oracle and SAP exit Russia. This article urges Chinese FMCG brands and distributors to build digital capabilities and contingency plans to safeguard their business and data security.
君子不器Doubling Down on Taote & Taocaicai: Alibaba's M2C Model Targets Lower-Tier Markets
As young people flock to megacities, a notable trend is emerging: new economy, new consumer brands, and pop culture are increasingly originating in lower-tier cities. Alibaba's Taote and Taocaicai are leveraging the M2C model to tap into this vast market, with annual active consumers reaching 270 million and rapid growth in orders.
君子不器FMCG B2B Platforms Have Fallen One After Another—Is It Really Not Working?
In recent years, as e-commerce has accelerated its penetration into various industries, channel digitalization has become an unavoidable topic in the FMCG industry. From earlier B2B, to later unmanned retail, convenience stores, video live-streaming e-commerce, and more recently community group buying, all reveal the desire of 'outsiders' to digitally 'transform' the traditional FMCG industry. However, after rounds of entrepreneur turnover, we suddenly find that the changes in the traditional FMCG industry do not seem as dramatic as the outside world claims. Regardless of how digitalization accelerates, expense management, product distribution, and terminal merchandising remain the magic weapons for FMCG companies to win the market, and the impact of digitalization on FMCG companies does not seem that significant. But is this really the case? What changes has digitalization brought to FMCG companies? And how has digitalization started to change the business models of traditional FMCG companies from the perspective of business thinking? All of this starts with FMCG B2B.
君子不器Near-field E-commerce: Reconstructing the FMCG Distribution Chain
On May 31, the Ministry of Commerce and 11 other departments issued guidelines on advancing the construction of 15-minute convenient living circles in cities, aiming to meet residents' daily consumption needs within a 15-minute walk. This article discusses how community commerce, especially traditional mom-and-pop stores, is being transformed by digital technologies and platforms like Alibaba's MMC, which leverages near-field e-commerce to reshape the FMCG distribution chain.
君子不器Every Time a New Retail War Breaks Out, Why Are Distributors Always the Ones Hurt?
When B2B platforms, live-streaming e-commerce, or community group buying emerge, distributors are always the most affected. Why is it that whenever new retail formats expand offline, distributors suffer the most? This article explores the fragility of distributor businesses, the impact of digitalization, and how distributors can adapt through digital transformation.
君子不器Distributors Won't Be Eliminated, but Those Who Refuse to Change Certainly Will!
Recently, chatting with several distributor friends, everyone shared a common feeling: business is tough! On one hand, internal operating costs are rising; on the other, traditional e-commerce, community group buying, and B2B are increasingly impacting traditional business. Amidst internal and external pressures, distributors are questioning whether their business will be wiped out by new retail models and whether it's still worth pursuing.
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