Capital, Earnings & M&A
Who Stole Genki Forest's Dream of 10 Billion in Revenue?
Seven years after its founding, Genki Forest still hasn't crossed the 10 billion yuan revenue mark, a reality it must face. At its 2023 national distributor conference, the company reported double-digit growth but didn't disclose specific figures. Founder Tang Binsen repeatedly emphasized 'returning to tradition' in front of nearly 400 distributors, signaling a shift away from its high-growth internet marketing model toward traditional FMCG practices.
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