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Articles by 漾晴

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Consumer & Categories

8 Hunan Natives Prop Up Half of China's Food Industry

Hunan's spirit of 'enduring hardship and daring to act' has carved an impressive territory in China's snack food landscape, with Hunan-based brands dominating the national snack rankings and contributing a third of the country's leisure food output. This article profiles eight iconic Hunan entrepreneurs and their brands, from Salted Plum Shop to Jiu Gui Jiu, illustrating how local flavors and tenacity built a thriving industry.

漾晴
Retail Formats

Behind the Renovation of 50 China Resources Vanguard Stores

At the end of 2024, the Central Economic Work Conference prioritized 'vigorously boosting consumption, improving investment efficiency, and expanding domestic demand in all aspects' as the top task for 2025. Subsequently, the Ministry of Commerce and six other departments jointly issued the 'Implementation Plan for the Retail Industry Innovation and Upgrading Project.' As 2025 begins, China Resources Vanguard, now 40 years old, has officially entered its 'age of no doubt.' As one of the few major players that have fully participated in China's retail industry from its infancy to maturity, China Resources Vanguard is undoubtedly a witness to the long exploration of China's consumer market. On December 31, 50 stores nationwide were officially renovated, marking a new chapter in retail.

漾晴