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Articles by 童苗强
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What Marketers Should Do in 2020!!!
As 2019 draws to a close and 2020 approaches, food marketers face a challenging landscape marked by rapid internet growth, declining foot traffic in physical stores, and high costs. To succeed, they must maintain confidence, embrace platforms, ensure product freshness, innovate, execute marketing fundamentals, leverage internet communication, develop new channels, participate in trade shows, and manage finances meticulously.
童苗强2017 Marketing Solutions: Elite Teams, Channel Adjustments, and Profit Growth!
As the first quarter of 2017 comes to a close, the FMCG market is experiencing sluggish sales, with inventory from the Spring Festival still lingering. Companies are rethinking their marketing strategies, focusing on improving personnel quality, optimizing channel management, and increasing profitability.
童苗强Three Key Points for Launching New Products?
The complete flow of a product is 'manufacturer-distributor-retail store-consumer', meaning distributors purchase from manufacturers, distribute to retail stores, and finally retail stores sell to consumers. Completing this channel flow means the new product has been launched. In a narrow sense, new product sales are about clearing the flow chain, and how to effectively do so is key. This article offers advice for distributors on effectively launching new products by focusing on three key points: distributors willing to push, retail stores willing to sell, and customers willing to buy.
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