Brand Marketing
This Hunan Brother Duo, Relying on Small Spicy Strips, Aims for IPO: Annual Sales of 4.9 Billion
Another 'national snack' is about to knock on the door of IPO. According to the latest report from Reuters IFR, Weilong Food is working with CICC, Morgan Stanley, and UBS to plan a Hong Kong IPO in 2021, aiming to raise $1 billion. However, Weilong has not commented on this. Weilong is famous nationwide for its spicy strips. In 1999, 21-year-old Liu Weiping from Pingjiang, Hunan, ventured to Luohe, Henan. With only a high school diploma, he led his younger brother Liu Fuping and fellow townspeople from a small workshop making gluten snacks, eventually building a vast spicy strip empire—in 2019, Weilong achieved revenue of 4.909 billion yuan.
张继文 周佳丽