Brand Marketing
The Predicament of Wahaha's Helmsman Zong Qinghou
Zong Fuli, daughter of Wahaha Group's founder Zong Qinghou, publicly explained the decision to drop Wang Leehom as brand ambassador, citing his age and audience fatigue. Despite her efforts to rejuvenate the 32-year-old company, Zong Qinghou remains deeply involved, and the company struggles to adapt to changing markets and consumer preferences.
徐冲浪