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Articles by 程绍珊
Browse 4 New Distribution articles by 程绍珊.
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The Concept of Distribution No Longer Exists!
In the past, companies focused on channel dominance and winning at the terminal, but with channel restructuring and integration, traditional distribution channels have been disrupted, and you never know where your products will be intercepted. As a result, the way suppliers connect with customers must change: previously, whoever had the biggest business got connected, but now customers connect only when there is content, professional service, shared interests, and excellent scene experiences. The new marketing era has arrived, and many Chinese companies are accelerating into industry monopoly, which violates the laws of competition.
程绍珊Traditional Terminal Marketing Is Dead! A Detailed Analysis of the Direction of New Terminal Marketing Innovation in 2018
China's physical retail industry is in its early development stage with low circulation efficiency and a lack of top-tier brands, while e-commerce-driven virtual retail infrastructure has taken shape. The essence of new retail is to improve efficiency and create value, and traditional enterprises must adapt by embracing new-generation consumers, upgrading products, and innovating terminal strategies.
程绍珊Brand + Advertising + Distribution + Promotion + Display = No Sales, What to Do?
In our consulting practice, clients often ask why a marketing model, strategy mix, or operational plan that succeeded in Market A fails in Market B, why past successes no longer work, and why sales remain stagnant despite increased investment. Based on our experience, such problems generally stem from three levels: strategic and positioning errors, core strategy and mix deficiencies, and execution failures.
程绍珊Precise Points, Effective Coverage: Four Key Points for Distributors to Break Through Regional Markets
This article discusses how distributors can effectively operate in regional markets, focusing on four key aspects: identifying market opportunities, building terminal channels, coordinating manufacturer-distributor promotions, and optimizing resource allocation. It emphasizes the importance of strategic product placement, value chain design, and terminal maintenance to achieve market breakthroughs.
程绍珊