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Articles by 张思遥
Browse 6 New Distribution articles by 张思遥.
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Why Are New Consumer Brands Struggling to Enter Traditional KA Channels?
In recent years, many new brands have emerged in the FMCG market, including innovative brands that created new subcategories and internet-famous products favored by young consumers. However, these brands primarily operate through online channels like Taobao, JD.com, and Douyin e-commerce, making them hard to find in physical retail stores. This situation poses two challenges for brick-and-mortar retailers: difficulty in enhancing category differentiation and segmentation offline, and aging product portfolios that fail to attract younger shoppers.
张思遥Capital's New Favorite: Community Group Buying, B2B Background May Be Key to Winning
The 2018 China FMCG City Distribution Logistics Conference, hosted by New Distribution, will be held in Changsha on October 23-24. Community group buying has become a new capital hotspot, with projects like Shihui, Shihuihui, Dailuobo, Linlinyi, Shihuituan, and Kaola Select securing funding. The article argues that community group buying projects with B2B backgrounds have a competitive edge due to their distribution networks and supply chain advantages.
张思遥A Distributor's Transformation: Private Label Hits 100 Million in Annual Sales, and It Also Opens Its Own Category Stores
During a period of industry upheaval, a distributor in a third-tier city transforms itself by developing private labels to become a 'factory-less manufacturer' and by opening its own category stores to extend its reach downstream, illustrating the shift from traditional distribution to a more integrated supply chain role.
张思遥Decade of Transformation: Suppliers Shift from Low-Quality, Low-Price to Cost Transparency, Retailers Enter Undifferentiated Competition
Over the past decade, the retail industry has undergone significant changes, with hypermarkets losing ground to community supermarkets and convenience stores, and new formats like Hema Fresh and unmanned stores emerging. Suppliers have been the driving force behind category management and quality upgrades, moving towards centralized production and cost transparency, which enables retailers of all sizes to compete on equal footing.
张思遥With 9,000 Stores Nationwide and 98% of Hunan Stores Profitable: Can Furong Xingsheng Become the Next Meiyijia?
Furong Xingsheng, a convenience store chain from Hunan, has reached 9,000 stores nationwide, matching the scale of leading local chain Meiyijia. With a strategy of integrating mom-and-pop stores and a B2B transformation, it aims to become another major local convenience store brand.
张思遥From Wealth to Debt: The Story of Liu Feng, Founder of Xi'an Youmuyou Convenience Store, Offers a Vivid Lesson for Convenience Store Operators
At 4 a.m. on July 9, Liu Feng, founder of Xi'an Youmuyou Convenience Store, published a 'confession' that was widely shared in the retail circle. It recounts the full journey of the store from glory to failure. Liu Feng was not a novice; his experience at Meiyijia and TODAY Convenience equipped him with management skills and supplier resources. Yet, despite these advantages, he suddenly closed all 78 stores and went from being worth millions to deeply in debt.
张思遥