E-commerce & Instant Retail
Yili and Mengniu's New Retail?
Fierce competition is driving change, and manufacturers are no exception. Leveraging the 'new retail' trend, both giants like Mengniu and Yili, as well as challengers such as Bright, Wahaha, and Nestle, are experimenting with new retail models. Their goal is simple: to capture more market share through innovative approaches.
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