Brand Marketing
AKOKO Entrepreneurship Review: How Can Innovative Brands Break the Traffic Spell Without Money and Resources?
The following is the speech delivered by AKOKO CEO Su Mu at the "FMCG2019·China FMCG Conference" hosted by New Distribution, organized and published for readers. Thank you for this opportunity to share with you. What I'm about to say has nothing to do with the AKOKO brand; I hope this sharing can bring you new insights and thoughts. The underlying logic of traffic changes: AKOKO has been around since 2016, and in three years, we've stepped on many pitfalls and fought many battles. For a brand to grow from being an internet celebrity to a long-lasting one, it needs not only category support and a stable brand strategy, but also planning and layout of traffic tactics. Today, I'll focus on sharing "traffic tactics."
苏木