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Articles by 吴晓宇
Browse 2 New Distribution articles by 吴晓宇.
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Liushen Launches Floralscent Cocktail, Mayinglong's Eye Cream Drags It Down: Time-Honored Brands Dabbling in Unrelated Ventures
Time-honored Chinese brands are crossing into unrelated industries, from Luzhou Laojiao's perfume to Liushen's floral water cocktail, Mayinglong's eye cream, and White Rabbit's lip balm. While some products sell out quickly, others face challenges, highlighting the risks and rewards of brand diversification.
吴晓宇The Tricked Golden Monkey Candy: Foreign Capital Bought for 3 Billion, Sold for a Pittance of 200 Million, Former Shareholders Accused of Withholding Commissions
This article, republished with permission from Financial World Weekly (ID: cjtxzk), reports on the sale of the Golden Monkey candy brand by Hershey to Henan Yuxiang Food Technology Co., Ltd. Industry insiders believe Yuxiang's acquisition was driven by Golden Monkey's sales network in second- and third-tier markets and the high profit margins of the confectionery industry.
吴晓宇