Brand Marketing
Is Wahaha Falling? No, It Just Hasn't Moved
Since 2013, Wahaha's performance has been declining, leading many in the industry to discuss its fall, with some even predicting its demise. However, like Metersbonwe and Li Ning in 2016, Wahaha may not fall so easily; it may be dormant but will wake up as a lion. The article analyzes the reasons behind Wahaha's three-year decline, including product failures, market segmentation, upgraded business logic, changing target consumers, and brand aging.
小龙