Articles by 马法洲 杨 鹏

Deep Dive | Big Brands Struggle with Precision, Small Brands with Scale: Where Is the Way Out?

Big brands face challenges in precision marketing, while small brands struggle to scale. The article explores the rise of small brands like Jiangxiaobai and Everlane, and suggests that brands should combine brand management with business strategy, pursuing personalization at the brand level and scale at the enterprise level.