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Articles by 逄格亮

Browse 2 New Distribution articles by 逄格亮.

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E-commerce & Instant Retail

Running Stores with the Logic of Livestreaming

In an era of abundance, connectivity, and information overload, success depends on mastering the era's key productive forces. For physical stores, this means applying the measurable metrics of livestreaming—popularity and sales indices—to drive customer engagement and conversion.

逄格亮
Management & Methods

Shunfeng Group Chief Product Officer Pang Geliang: The Right Posture for +Internet

The following is the speech delivered by Mr. Pang Geliang, Chief Product Officer of Shunfeng Group, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. People who start businesses after leaving Huawei often find it hard to succeed—why? Because they are too serious, and being too serious makes consensus difficult. For example, I spent a long time writing this PPT, nearly a hundred pages, and I know I can't finish it in 30 minutes, but I don't want to disappoint your expectations, so I still want to share my 20 years of work experience and some thoughts on the Internet with you.

逄格亮