Brand Marketing
2019 China Marketing Year in Review
2019 has passed, but its impact on marketing is profound. The core of market competition is clear: branded consumer goods have far more opportunities and better survival rates than unbranded ones. Established brands like Bosideng, Feihe, Luckin Coffee, and Miaokelanduo invested heavily in brand upgrades and activation, while new brands like Perfect Diary, Genki Forest, and HFP continued rapid growth.
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