Articles by 草根英雄

From Salesperson to Sales Director: Three Major Leaps and Seven Disciplines

Marketing is the 'daring leap' from product to currency, and the marketing director, as the highest sales executive, bears critical responsibility. Generally, a marketing director must undergo three major leaps—from novice to professional, from top performer to regional manager, and from managing one area to overseeing the whole—and then master seven disciplines, including industry foresight, decision-making, communication, leadership, competitive analysis, professional competence, and personal charisma.