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Articles by 包·恩和巴图
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My Product Is First-Rate, So Why Isn't It Selling?
Entrepreneurs across industries often wonder: my product is first-rate, so why isn't it selling? Behind this question lies a massive shift in market competition. Over the past 30 years, China's market has evolved through three eras: the factory era, the channel era, and the mind era. Now, many industries have entered the mind era, where the reason good products fail to sell is simply 'cognitive scarcity.' Money alone can't solve the problem, as seen in cases like Evergrande Spring Water, which spent 4 billion yuan but failed to enter the packaged water market.
包·恩和巴图10 "Don'ts" in the Era of Big Brands
Five years ago, the author proposed the arrival of a new era in China, the "perceptual consumption era," and urged enterprises to reform their marketing strategies. Now, with the rise of the middle class and the dominance of international brands, the author names this period the "Big Brand Era" and offers ten practical "don'ts" to help Chinese companies survive and thrive.
包·恩和巴图