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Fearless of Hardship and Fatigue: Top Sales Representatives Visit Outlets Like This!
This article details the 41 essential actions for professional store visits, from preparation and self-introduction to in-store observation, merchandising, and administrative follow-up. It emphasizes that consistent execution of these basic steps is the key to outperforming competitors and achieving sales excellence.
俞雷Fearless of hardship and fatigue, top sales representatives visit retail outlets like this!
From the day I entered the industry, my boss told me that 'distribution, display, sales, and collection' are the sacred mission of a salesperson, the 'eight-character guideline' that a salesperson must memorize even in dreams. I have seen many people who loudly proclaim slogans like 'Iron Army' or 'Assault Team,' but behind their slogans, I see no evidence of their 'iron' quality or 'assault' capability. Sales indeed requires some slogan motivation, but more importantly, it requires persistence and focus in every link. Only in this way can we thoroughly defeat competitors and build a top-tier sales team.
俞雷Not That I'm Teaching You to Be Bad – Alternative Principles for Sales Managers
Sales managers should follow seven unconventional principles: choose the right company, choose the right boss, squeeze every last resource from the boss, manage your boss more than your subordinates, treat every department head as important, be skeptical of dealer claims, and be ruthless in achieving targets.
俞雷The Unstoppable Sales Vanguard: A Breakdown of 42 Actions in the Professional Store Visit Process
From the day I entered the industry, my boss told me, 'Distribution, display, sales, and collection' are the sacred mission of a Sales person, a mantra to be memorized even in dreams. I have seen many who shout slogans like 'Iron Army' or 'Commando Team,' but behind their slogans, I see no evidence of their 'iron' will or 'commando' capabilities. Sales indeed needs some slogan motivation, but more importantly, it requires persistence and focus in every step. Only then can we thoroughly defeat competitors and build a top-tier sales team.
俞雷Not Teaching You to Be Bad – Unconventional Principles for Sales Managers
In the sales industry, some important principles are not found in books or training but are widely circulated. How to become a top-performing sales manager isn't just about the rules taught in books or by teachers—and are those rules really useful? I want to share some unconventional principles that, though not written in books, might still help you.
俞雷