Brand Marketing
In the Ice Cream Track Full of Internet Celebrities, Where Is the Way for New Brands to Stand Out?
The article analyzes the ice cream market in China, which has grown to over 160 billion yuan, and explores how new brands can break through the cycle of becoming short-lived internet sensations. It examines the strategies of the popular brand Zhong Xue Gao, including product innovation, marketing, and cross-industry collaborations, and discusses future trends such as health-conscious ice cream and the importance of brand building.
冒泡泡的小V