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Articles by 刀姐doris
Browse 2 New Distribution articles by 刀姐doris.
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20,000 Words, 108 Reflections: My Third Year of Entrepreneurship on Marketing, Management, and Life
2021 was my third year of entrepreneurship and the hardest year of my life. I went through the bottleneck period of a founder and transitioned into a new role as a mother. Throughout this process, I constantly explored two things: 1. What is happening in the world, and what can I bring to it; 2. How do I see myself, and what kind of person do I want to become. I have always believed that my relationship with myself is inseparable from my relationship with the world. In this exploration, many systematic thoughts have been organized into articles, but many fragmented reflections remain, like seeds waiting to sprout.
刀姐dorisInternet-Famous Brands: Born from Traffic, Defeated by Trust
Internet-famous brands are lucky to gain overnight fame and sales, but they are also unfortunate because they lack trust and are vulnerable to public backlash. Brands should focus on building brand power through quality control, innovation, and crisis management to transition from being merely popular to being trusted.
刀姐doris