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Why is Wuliangye Selling 50-Yuan Bottled Liquor?
The high-end baijiu market at 1,000 yuan is hard to innovate further, so Wuliangye has turned its attention to the 50-yuan bottled liquor segment, a market worth over 100 billion yuan that has become a new battleground for baijiu companies in recent years. Wuliangye launched a 59-yuan bottled liquor product, while Moutai and Wuliangye, the two giants, are both seeking second growth curves.
连接商业与未来Who Made Water Buffalo Milk Popular?
In the past year or two, water buffalo milk has broken the spell of 'not spreading beyond Guangdong and Guangxi' and become popular in Shanghai, Hangzhou, Beijing, and other cities. A large number of种草 posts have appeared online, and sales on e-commerce platforms have surged. Why did water buffalo milk suddenly become popular?
连接商业与未来