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Articles by 付艳翠
Browse 9 New Distribution articles by 付艳翠.
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Why Are Distributors Abandoning Huanlejia?
Huanlejia, a Chinese FMCG brand known for fruit cans and coconut juice, is facing declining sales and a shrinking distributor network. Distributors complain about policy complexity, frequent personnel changes, and difficult expense reimbursement, while the company struggles with intense competition and changing consumer preferences.
付艳翠Shuanghui, Once Cherished by the Post-80s and Post-90s Generations, Is No Longer Favored by Today's Young People?
As the ham sausage industry enters a stock market, Shuanghui faces increasingly fierce competition. Despite its dominant position, the company's performance is declining, with revenue falling for four consecutive years, and it struggles to attract younger consumers who view its products as unhealthy.
付艳翠Mizone: Struggling to Bounce Back?
As spring temperatures rise, electrolyte drinks are entering their peak sales season. Recently, Danone's Mizone launched a limited-edition 'refreshing grass flavor' drink for outings, aiming to meet consumers' hydration and recovery needs during spring travel. After peaking at 9.8 billion yuan in 2015, Mizone's sales halved, but have recently shown signs of recovery, with double-digit growth for two consecutive years in China.
付艳翠Junlebao: Is Being Cheap a Mistake?
In 1995, Wei Lihua founded the dairy brand Junlebao in Shijiazhuang with just one yogurt machine, two tricycles, and three rooms. Facing intense competition and initial sales failures, he gradually opened up the market by giving away free cups with purchases. Over the years, Junlebao leveraged partnerships with Sanlu and Mengniu to grow sales, but now, as it aims for a 500 billion yuan revenue target and an IPO by 2025, it struggles with low profit margins, high debt, and consumer complaints.
付艳翠New Hope Dairy's Big Bet on Low-Temperature Milk
Low-temperature fresh milk is gaining popularity among health-conscious Chinese consumers, challenging the dominance of ambient milk. New Hope Dairy, a regional dairy leader, is leveraging its 'fresh' strategy and acquisitions to expand nationally, but faces intense competition and logistical hurdles.
付艳翠Daily Fresh Milk Targets Hong Kong Market
The fresh milk sector is becoming increasingly crowded, with new brands emphasizing health labels and premium pricing. Mengniu, a leading dairy company, is leveraging its supply chain to expand its high-end fresh milk brand, Daily Fresh Milk, into Hong Kong's convenience stores, while competing with local brands and navigating challenges such as short shelf life and intense competition.
付艳翠Chengde Lulu Trapped by Almonds
Chengde Lulu, a leading Chinese plant-based beverage company, has seen stagnant revenue for a decade despite profit growth, and is now pushing into southern markets through new products and distribution expansion, but faces challenges from high prices and regional brand perception.
付艳翠Selling Snacks for 50 Cents Each: Are Bulk Snack Stores the New Favorite or Cannon Fodder?
Bulk snack stores, offering low-priced snacks in a self-service warehouse format, have become a popular retail trend since 2022, attracting consumers and capital. However, despite the allure of low prices and high volume, the model faces challenges such as thin margins, intense competition, and potential conflicts with traditional channels, raising questions about its long-term viability.
付艳翠Craft Beer Mid-Game: 2,450 New Entrants in One Year, 4 of 10 Factories Transferred with No Takers
Craft beer is winning over more consumers with its flavor and social appeal, becoming a key breakthrough in the premiumization of beer. As industrial beer giants like Budweiser, Chongqing Beer, Tsingtao, and China Resources, along with catering brands like Haidilao, enter the fray, the craft beer track is heating up, but the industry faces high mortality and intense competition.
付艳翠