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Review | JDB's "Great Defeat": From 20 Billion in Annual Sales to Urgently Needing a Lifeline, These Lessons from 10 Years
JDB, once a dominant player in the herbal tea market with annual sales of 20 billion yuan, now faces a severe crisis. This article reviews its rise and fall, highlighting key mistakes such as brand leasing, excessive spending, internal corruption, and leadership issues, offering lessons for businesses.
橘子Taste Fading, Executives Leaving, Deadline Approaching: Hua Bin Red Bull Is Already at the End of Its Tether!
Hua Bin FMCG's crisis fully erupted at the end of 2016, but some truths only become clear as the fog lifts. This September, Red Bull Company (the joint venture not under Hua Bin) will reach its 'business term expiration' node; whether it's the last gasp or a counterattack depends on Yan Bin.
橘子