Brand Marketing
Heritage and Disruption: The Underlying Logic of 'Shuangjiu', the Pioneer of Sparkling Huangjiu
China's alcoholic beverage market is undergoing profound transformation, with consumption driving economic growth and drinking scenarios shifting from social obligation to personal enjoyment. In this context, Kuai Ji Shan, a traditional Huangjiu producer, launched 'Shuangjiu', a sparkling Huangjiu targeting younger consumers, blending heritage with innovation to revitalize the category.
杨刚