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Articles by 韩滢
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Why Can't Wahaha's New Products Win Over Young Consumers?
Wahaha, once a dominant player in China's beverage market, has struggled to replicate its past successes with new products, as younger consumers gravitate toward trendier brands like Genki Forest. Despite attempts at innovation and brand rejuvenation, the company remains reliant on legacy products and faces significant challenges in finding a new growth curve.
韩滢Three Squirrels Trapped in OEM Model
Three Squirrels, once hailed as the 'first national snack stock,' faces recurring food safety issues and declining performance due to its heavy reliance on OEM production and marketing. As competitors and OEM factories encroach on its market, the company struggles to maintain its throne in the competitive snack industry.
韩滢