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Articles by 36氪未来消费
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Tmall Double 11: The Relativity of New and Old
As Double 11 enters its 14th year, it differs from previous years. Merchants, especially in beauty and apparel, began stocking up as early as September, and by late October, top livestreamers like Luo Yonghao and Yu Minhong announced their entry into Taobao, signaling an early start to the shopping festival. Behind the heightened enthusiasm is the challenge facing the consumer sector this year, with online retail sales growth below 5% in six of the first nine months, according to the National Bureau of Statistics. The consumer sector is experiencing a temporary downturn...
36氪未来消费Giants Bet on Instant Retail: Who Is Leading, and Who Will Dominate the Next Phase?
Instant retail meets users' immediate needs, placing high demands on supply chains, making channel value crucial, and driving growth through omnichannel digitalization. As major players enter, instant retail is poised to become a mainstream consumption model.
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