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Articles by 何璐伊
Browse 2 New Distribution articles by 何璐伊.
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Terminal POSM Done a Lot but No Effect? Because Your Materials Can't Speak
Scene marketing is hot, but many brands are even more confused: what is the relationship between scene marketing and terminal materials? How do consumption scenes and sales scenes connect? At the main forum of CFC·11th China FMCG Conference on March 16-18, Ms. He Luyi from New Canned gave a brilliant speech titled "POSM Practical Guide: Creating a 'Speaking' Terminal." She pointed out that consumption scenes are for sowing, sales scenes are for harvesting, and a hook is needed to connect them—and that hook is the speaking terminal POSM.
何璐伊POSM Visual Strategy: The Next Competitive Frontier in Snack Foods
At the 9th China FMCG Innovation Conference held in Chengdu from March 14 to 16, themed 'Supply Chain Revolution,' He Luyi, co-founder and CEO of New Can Factory, delivered a keynote on POSM visual strategy as the next competitive battleground for snack foods. Her insights sparked lively discussions among manufacturers and distributors on how to enhance offline sales through effective POSM design.
何璐伊