AUTHOR ARCHIVE
Articles by 提升企业销售效率
Browse 5 New Distribution articles by 提升企业销售效率.
Published articles
5 articles · Page 1 of 1
Five Online Initiatives to Drive Digitalization in the FMCG Industry
The digitalization of the FMCG industry faces three main challenges: the large proportion of offline revenue, the monopolistic e-commerce ecosystem in China, and the low ARPU (average revenue per user) leading to low customer loyalty. Liu Zhao, founder of Waiqin365, proposes that digitalization should focus on five online initiatives: market activities, channel orders, distribution inventory, personnel, and customers. These initiatives aim to enhance management capabilities, optimize offline channels, and gain a competitive edge in the digital era.
提升企业销售效率Deepening FMCG Industry Expertise: Providing Recognition Services That Better Understand Refrigerator Display
A beverage company's business director planned to slow down refrigerator placement despite the approaching summer, citing the inefficiency of manual display checks. Leading companies are now using AI image recognition to automatically assess refrigerator displays, improving accuracy and reducing labor costs.
提升企业销售效率The Private Domain Live Streaming You Want Is Here
Live streaming can do more than just have influencers sell products. With this in mind, the product managers at Field 365 developed private domain live streaming, which allows companies to build their own live streaming channels without paying traffic fees to platforms like Taobao or Douyin, and only show content to targeted viewers.
提升企业销售效率Three Minutes to Understand What AI Can Do for FMCG Companies
In fact, your terminal displays can be more vivid! Do you know that terminal shelves are messy, core products are not on the shelf, and the share of shelf space is not up to standard? Do you know that the purity of terminal freezers is insufficient, your product's shelf space is squeezed, and competitors are prevalent? Since 2019, brand owners have heard the most about digitalization and AI intelligence. At the Alibaba Cloud New Retail conference a few days ago, it was directly synthesized into: digital intelligence. For a time, major brand owners in the FMCG industry were talking about digital transformation and conducting AI image recognition POC selection, hoping to use AI technology to achieve vivid terminal displays for their enterprise customers, which is the "Perfect Store" plan that everyone is talking about.
提升企业销售效率Field 365 Supports Electronic Signatures, Safeguarding Your Contract Signing
In May 2017, in Jiaxing, Zhejiang, a wholesaler named Ms. Ding signed a 12-month paid display agreement with a salesperson from a beverage company, but the promised rewards were never delivered. This incident highlights the risks of contract fraud in FMCG distribution. Electronic signatures, such as those provided by e签宝 in partnership with Field 365, offer a solution by ensuring authenticity, compliance, and efficiency in contract signing and management.
提升企业销售效率