Consumer & Categories
How Did Zulijian Sell 600,000 Bottles of Beverages?
Despite the fierce competition in the beverage industry, one brand has taught the industry a lesson: Zulijian, known for its elderly footwear, recently made headlines by selling frozen dumplings at 3.9 yuan. While some think Zulijian's beverages target the elderly, the brand actually aims at young consumers, similar to Moutai's ice cream strategy.
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